This year marks the 17th year for the Expedia Partner Conference held in Las Vegas. It also marks the 20th year Anniversary of Expedia. The company was founded by Richard Barton a former Microsoft executive. Since inception Expedia has grown to a multi-billion dollar company. Their goal for 2017 is to grow overall revenue to $100 Billion. They will do this through sales efforts on multiple platforms, and by targeting specifically Asian markets, the fastest growing market in the travel industry.
Technology has always been a priority of Expedia, makes sense since they originated from Microsoft. Their developing technology surpasses the industry and evolves every year with new ideas and implementations. For example, Expedia Partner Central has recently added a marketing tool called Rev+. This tool allows you to view and adjust your pricing based on what your area competition is doing. It will tell you whether you should decrease or increase your rack rate. It also gives you competitive price trends and average set rates. Check it out next time you're logged in to your EPC.
