OpenHotel Blog
Free Internet Marketing and SEO Classes for Hotels
Open Hotel is offering free online classes for Open Hotel clients. Learn about how you can make your website more search engine friendly to rank higher on search engine results. Also learn some valuable Internet marketing tips from the pros, broken down in easy to understand terms that even the non-techy people will understand.

Have you always wondered why some hotels show up consistently higher than others on the search engines results pages? When you "google" your hotel name, are there other competitors that show up? Learn what factors Google looks at when determining which websites to show on search results.

Join us for these online classes:
How to find correct key phrases
Determine which search terms and keywords people are searching for the most, and which words to target.

How long after adding new content to my site does it take for a search engine to notice? Submitting a sitemap will help shorten this time.

Meta Tags
This is what tells the search engines what each page on your site is about. Learn what they are and how to use them properly.

Making your content Google friendly - Part 1
Making your content Google friendly - Part 2
This is a two part series because there is so much to cover! Learn how to optimize existing content and tips for writing new content on your website.

Google Places - Showing up on the Map
Google map listings use a different formula for display. For hotels, this is just as important as your normal search listings. Google Places will send a lot of traffic to your website if displayed properly. Learn how to setup your Google places listing and optimize it.

Getting listed in directories
Which directories are the ones you should be registering for and which ones are a scam? Learn the role of directory sites and how to list your website in them.

Press releases for search engines
Earn credible, quality backlinks from digital press releases. See how to write a press release for search engines and where to submit them to.

View the complete schedule and add classes to your calendar on our
SEO Classes page.
To sign-up, email Classes@openhotel.com

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