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Daytona Beach Hotels Using the Open Hotel Reservation System

Open Hotel's online reservation system was first introduced to Daytona Beach hotels in the hometown of our parent company, Alternate Image. One of these Daytona Beach hotels, the Sun Viking Lodge, has been using the system since 2007 and has had their website developed by Alternate Image. This hotel focuses on family friendly Daytona Beach accommodations and uses a variety of promotions throughout the year to attract families to their hotel in Daytona Beach on the beach.

Another one of our longtime clients, Perry's Ocean Edge, is another oceanfront hotel in Daytona Beach that also specializes in kid friendly vacations and also Daytona Beach golf packages. Perry's has been using Open Hotel since 2008 and has a very high volume of reservations through their website and also through GDS travel sites, which integrates with the Open Hotel system. Perry's Ocean Edge Resort sells hundreds of rooms by offering affordable lodging in Daytona Beach through their travel channels, website, and advertising promotions. Their Golf Tool Kit is an added feature provided by Alternate Image that allows guests to book discounted rates on Daytona Beach golf courses and their hotel room in one easy checkout.

Peter, the revenue manager for Perry's Ocean Edge, tells us that Open Hotel is one of the most robust online booking engines that he has used and is very intuitive. He uses the system to manage the rates and inventory for more than 200 hotel rooms at this resort, all offering special rates and discounts within a variety of rate periods.

Perry's sister hotel, El Caribe Resort and Conference Center, is a hotel in Daytona Beach that has been using Open Hotel's reservation software since 2007. El Caribe is also one of the largest hotels in Daytona Beach on the beach that offers a variety of suites and meeting space for Daytona Beach conferences, religious meetings and church retreats. El Caribe is also a top destination for Daytona Beach weddings on the beach, which are quite popular for our area.  El Caribe also offers Daytona Beach golf packages through the website's online Golf Toolkit.

Promotions and Discounts
Hosting your website with Alternate Image allows complete integration with Open Hotel's reservation system. Special rates can be added which will automatically appear on your specials page. You can also see all of your discounts on the discounts page of the website, which automatically displays your active global discounts as they are created.
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The Sun Viking Lodge displays their Daytona Beach hotel room specials and promotions on a rotating sidebar on the website. The rate period description and name automatically pulls to the home page and guests can click to go directly to the rate period and book a room.  Their summer special includes a discount on stays longer than two nights. In July they run an advance booking discount that is offered to guests who book their reservation ahead of time. These restrictions and discounts are set directly in the rate period.

On the Specials page of the website, guests can see all of the rate periods that the hotel has checked off as "special eligible". This shows the rate period description, name, dates, and rates from... text, as seen below.

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Perry's Ocean Edge Resort offers discounts for AAA card members, AARP members, military, and seniors. These discounts are added under Hotel Setup and are available all the time, unless restricted in the rate period, which involves simply un-checking the discount when setting your rates and availability. These global discounts are perfect for long time or never ending discounts offered for things like AAA members or Facebook Fans and can be easily suspended during your high season or holiday periods. These discounts cannot be combined with other offers or promotions, so you never have to worry about guests stacking discounts on their online reservations.

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El Caribe sets up a variety of promo code discounts for affiliate marketing and promotions. These promo codes are for specific groups, like organizations that will be visiting their Daytona Beach conference center for business meetings or seminars. Revenue from each promo code discount can be seen in the reporting section of the website admin area so that marketing managers know how many reservations, total revenue, and average nightly rate for reservations booked using each promo code. Discounts range from organizations like the Daytona Speedway, restaurants, students, and even area where they are marketing through direct mail or print ads.

All three of these hotels use Open Hotel booking engine to market and promote their online reservations. These hoteliers are long-time clients and appreciate the flexibility in features that allow their hotel to offer a variety of discounts in the system. This, matched with the integration of Open Hotel with their website, makes marketing and website management much easier.

For a live demo with one of our sales representatives, please call 386-310-2001.


 
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